Businesses often rely on traditional market research to validate ideas before diving into expensive product development or launch campaigns. This method has its limitations, and may not always provide accurate insights into consumer behavior. Macros specializes in product testing and validation through digital marketing, an approach that offers more effective and reliable results.
Traditional market research relies on surveys, focus groups, and other methods to gather information about customers’ preferences, opinions, and behaviors. However, this approach has several limitations. It relies on customers’ ability to articulate their preferences, which may not always be accurate or consistent. Customers may say one thing in a survey, but behave differently when it comes to purchasing decisions.
We take a different approach. We use digital marketing to test consumer behavior by tracking engagement and purchase metrics. This allows us to see how consumers are actually interacting with the product (or a mockup or brand alias), as opposed to relying on their self-reported preferences. By using behavior data, we gain a more accurate understanding of what is driving consumer behavior, and make informed decisions about product development and marketing strategies.
We get real-time data that is constantly updated. This allows us to make adjustments and improvements to the product based on consumer feedback and behavior, rather than waiting for the results of a traditional market research study. This method offers a more cost-effective way to validate product ideas, as it eliminates the need for expensive and time-consuming focus groups and surveys.
Traditional market research may not always provide accurate insights into consumer behavior and is costly and time-consuming. Macros’s approach of testing consumer behavior through digital marketing offers a more effective and efficient way to validate product ideas. By analyzing real engagement and purchase metrics, we can gain a better understanding of what consumers actually want, and make informed decisions about product development and marketing strategies. Contact us today to learn more.
.png)
